23min chapter

Decoding AI for Marketing cover image

Marketing AI Trends That Emerged from CES

Decoding AI for Marketing

CHAPTER

Navigating AI in Marketing

This chapter explores the transformative effects of emerging display technologies and AI on marketing strategies, focusing on personal data privacy concerns. It highlights the evolving role of AI systems in personalizing consumer experiences, the need for continuous adaptation, and the strategic implications for organizations. The discussion underscores the importance of building a culture of innovation and ongoing education to remain competitive in a rapidly advancing digital landscape.

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