Decoding AI for Marketing How US Bank and Supergood Made an AI-Driven Campaign
Mar 4, 2025
Michael Lacorazza, CMO of U.S. Bank, and Mike Barrett, co-founder of SuperGood, delve into the groundbreaking 'The Power of Us' campaign that fuses AI with marketing. They discuss how AI optimizes audience analysis, streamlines creative processes, and enhances campaign performance. The duo also addresses the evolving role of consultants in the age of AI while emphasizing the importance of human insight in navigating complex data. Plus, they tackle intriguing topics like AI hallucination and the potential impact of AGI on communication.
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US Bank's Brand Challenge
- US Bank aimed to reposition itself from a friendly Midwestern bank to a major national player.
- They wanted to leverage their brand name and accelerate their campaign development process.
AI-Driven Success
- US Bank used AI to shorten their campaign development time from over six months to three and a half months.
- This AI-driven campaign became their most successful to date, exceeding benchmarks.
Building AI-First Agencies
- Start from scratch when integrating new technologies into creative agencies.
- Existing agency structures can resist change, making a fresh start more effective.