Michael Lacorazza
CMO of U.S. Bank, focusing on brand positioning and AI-driven marketing campaigns.
Best podcasts with Michael Lacorazza
Ranked by the Snipd community
16 snips
Dec 11, 2024 • 51min
Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity
In this engaging conversation, Michael Lacorazza, CMO of U.S. Bank and a veteran of brands like Lexus and Marriott, discusses innovative marketing strategies that lean heavily on AI. He shares insights on modernizing banking experiences to feel more welcoming, akin to coffee shops. Michael also reflects on his career journey from CEO to CMO, emphasizing the role of storytelling alongside data in leadership. He highlights the importance of early team involvement in campaign launches and the evolving nature of marketing to focus more on customer experiences.
Mar 4, 2025 • 36min
How US Bank and Supergood Made an AI-Driven Campaign
Michael Lacorazza, CMO of U.S. Bank, and Mike Barrett, co-founder of SuperGood, delve into the groundbreaking 'The Power of Us' campaign that fuses AI with marketing. They discuss how AI optimizes audience analysis, streamlines creative processes, and enhances campaign performance. The duo also addresses the evolving role of consultants in the age of AI while emphasizing the importance of human insight in navigating complex data. Plus, they tackle intriguing topics like AI hallucination and the potential impact of AGI on communication.
