The CMO Podcast Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity
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Dec 11, 2024 In this engaging conversation, Michael Lacorazza, CMO of U.S. Bank and a veteran of brands like Lexus and Marriott, discusses innovative marketing strategies that lean heavily on AI. He shares insights on modernizing banking experiences to feel more welcoming, akin to coffee shops. Michael also reflects on his career journey from CEO to CMO, emphasizing the role of storytelling alongside data in leadership. He highlights the importance of early team involvement in campaign launches and the evolving nature of marketing to focus more on customer experiences.
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Tang's Impact
- As a child, Jim Stengel was fascinated by space and astronomy.
- Tang, marketed as the drink of astronauts, made a lasting impact on him.
Branch Redesign
- Jim Stengel's family has been a long-time U.S. Bank customer.
- He notes the bank's branch redesign, likening it to a coffee shop.
AI-Driven Campaign Development
- U.S. Bank leveraged AI not for content creation, but to accelerate campaign development.
- This allowed them to go to market faster and explore a wider range of ideas.