Navigating Marketing Campaign Launches and CMO Evolution

We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's guest on The CMO Podcast is Michael Lacorazza, the Chief Marketing Officer of US Bank. Headquartered in Minneapolis, US Bank is the fifth largest commercial bank in the US, with revenue in the $40 billion range.

Michael has been CMO at US Bank for about a year–and in that year he and his team developed a new campaign for the brand, leveraging AI in creative development of the idea. Before US Bank, Michael worked in marketing at Lexus, Marriott, Digitas, TD Ameritrade, and Wells Fargo. And before taking the reins at US Bank, Michael worked as a CEO of a home security company, Frontpoint. Tune in for a conversation with a CMO who has been very thoughtful of his career path.

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