How US Bank and Supergood Made an AI-Driven Campaign
Decoding AI for Marketing
Harnessing AI for Marketing Transformation
This chapter explores the integration of AI in marketing strategies, focusing on the creation of cohesive consumer profiles and the use of audience data. It highlights the successes achieved through AI-driven campaigns in the banking sector, emphasizing the importance of trust and collaboration in overcoming compliance challenges. The speakers reflect on the balance between AI technology and human creativity, noting the continued necessity of human insight in interpreting complex data.
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