How US Bank and Supergood Made an AI-Driven Campaign
Decoding AI for Marketing
AI-Driven Marketing: Transforming Campaigns
This chapter explores an AI-driven marketing campaign by a bank, focusing on its innovative strategies and limitations. The discussion highlights how leveraging AI can streamline the creative process, enhance audience insights, and improve campaign performance. It also addresses the challenges faced by creative agencies in adapting to new technologies while underscoring the transformative potential of AI in advertising.
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