3min chapter

Decoding AI for Marketing cover image

How US Bank and Supergood Made an AI-Driven Campaign

Decoding AI for Marketing

CHAPTER

The Evolution of Consultation in the Age of AI

This chapter explores the transformative impact of AI technologies like ChatGPT on traditional consulting roles and research methods. It suggests that while certain tasks may be automated, consultants will shift toward more meaningful work as AI takes over mundane responsibilities.

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