Michael Lacorazza, CMO of U.S. Bank, and Mike Barrett, co-founder of SuperGood, delve into the groundbreaking 'The Power of Us' campaign that fuses AI with marketing. They discuss how AI optimizes audience analysis, streamlines creative processes, and enhances campaign performance. The duo also addresses the evolving role of consultants in the age of AI while emphasizing the importance of human insight in navigating complex data. Plus, they tackle intriguing topics like AI hallucination and the potential impact of AGI on communication.