Decoding AI for Marketing Marketing Will Be Upended Sooner Than You Think
Jun 10, 2025
Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, emphasizes the urgent need for marketers to embrace AI or face obsolescence. He discusses his bold move away from corporate life to focus on AI-driven marketing strategies. The conversation highlights the urgent pressures CMOs face due to cost-cutting and the necessity for real-time analytics. Vikrant explores how traditional marketing methods clash with AI, urging a reallocation of resources for growth and the transformational potential of AI in optimizing workflows and enhancing employee engagement.
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HP's $88M AI Savings Target
- Vikrant Batra shares how HP set a target to save $88 million in three years using AI in marketing.
- They focused on areas like automated translation, achieving 92% quality after months of refinement.
Strategically Map AI in Marketing
- Marketing functions should strategically map out all jobs to be done and assess where AI can drive value.
- Set financial targets linked to AI adoption and savings for clear accountability.
HP's In-House AI Experimentation
- HP performed 55+ AI proof of concepts internally led by marketing teams without external AI experts.
- PwC was brought in mainly for transformation and financial guidance, not AI expertise.