Marketing Will Be Upended Sooner Than You Think
Decoding AI for Marketing
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Navigating the Future of Marketing with AI
This chapter examines the transformative impact of AI on marketing, focusing on the pressures faced by CMOs and the need for strategic shifts in response to cost-cutting measures. It discusses the roles of agencies and in-house teams, emphasizing the importance of real-time analytics and the evolution of agency revenue models. The chapter also addresses the educational imperatives for future marketers and the complexities of intellectual property rights in an AI-driven landscape.
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