Vikrant Batra

Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, emphasizes the urgent need for marketers to embrace AI or face obsolescence. He discusses his bold move away from corporate life to focus on AI-driven marketing strategies. The conversation highlights the urgent pressures CMOs face due to cost-cutting and the necessity for real-time analytics. Vikrant explores how traditional marketing methods clash with AI, urging a reallocation of resources for growth and the transformational potential of AI in optimizing workflows and enhancing employee engagement.