#29242
Mentioned in 1 episodes
The Context Marketing Revolution
How to Motivate Buyers in the Age of Infinite Media
Book •
This book explores how businesses can effectively market in an environment where media creation and distribution are no longer limited to large corporations.
It emphasizes the importance of context and customer experience in motivating buyers.
Sweezey discusses how companies must adapt to an era where individuals are the primary creators of media and value experiences over static messages.
It emphasizes the importance of context and customer experience in motivating buyers.
Sweezey discusses how companies must adapt to an era where individuals are the primary creators of media and value experiences over static messages.
Mentioned by
Mentioned in 1 episodes
Mentioned by Matthew Sweezy when discussing the post-AI consumer and the impact of AI on marketing.
#1. Mathew Sweezey, Salesforce: The Post-AI Consumer
