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Mentioned in 1 episodes
Marketing automation for dummies
Book • 2014
Marketing Automation For Dummies provides an easy-to-understand introduction to marketing automation, helping readers evaluate their current processes, choose appropriate tools, and follow best practices.
The book covers topics such as integrating marketing automation with CRM, nurturing leads, and using automation to reach buyers via email and social media.
It emphasizes the importance of setting realistic goals and understanding consumer behaviors to enhance marketing effectiveness.
The book covers topics such as integrating marketing automation with CRM, nurturing leads, and using automation to reach buyers via email and social media.
It emphasizes the importance of setting realistic goals and understanding consumer behaviors to enhance marketing effectiveness.
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Mentioned in 1 episodes
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Paul Roetzer
#1. Mathew Sweezey, Salesforce: The Post-AI Consumer
