#59138
Mentioned in 1 episodes

Marketing automation for dummies

Book • 2014
Marketing Automation For Dummies provides an easy-to-understand introduction to marketing automation, helping readers evaluate their current processes, choose appropriate tools, and follow best practices.

The book covers topics such as integrating marketing automation with CRM, nurturing leads, and using automation to reach buyers via email and social media.

It emphasizes the importance of setting realistic goals and understanding consumer behaviors to enhance marketing effectiveness.

Mentioned by

Mentioned in 1 episodes

Mentioned by
undefined
Paul Roetzer
when discussing Matthew Sweezy's career and experience in marketing automation.
#1. Mathew Sweezey, Salesforce: The Post-AI Consumer

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app