#35586
Mentioned in 1 episodes

The Content Code

Book • 2015
The Content Code provides actionable advice on how to move beyond basic content marketing by focusing on brand development, audience engagement, distribution, authority, shareability, and social proof.

It emphasizes the importance of quality over quantity in content creation.

Mentioned by

Mentioned in 1 episodes

Mentioned by Matthew Sweezy in relation to the content glut and the challenges of organic reach on social media.
#1. Mathew Sweezey, Salesforce: The Post-AI Consumer

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app