The Marketing Companion The Most Human Company Wins
Jan 27, 2025
Join Dana Malstaff, Founder of the Boss Mom community, as she explores the intersection of AI and human connection. She shares why authentic marketing trumps automation and discusses her pivot from Facebook to community ownership. Delve into the intriguing concept of dark social and its effects on brand advocacy. Dana also introduces non-prompt AI, a method tailored to personal context, and emphasizes the importance of treating AI as a teammate. Discover practical ways to build loyalty and meaningful connections with audiences in this insightful conversation.
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Rebuilding Boss Mom From The Ground Up
- Dana burned down her free Boss Mom Facebook group and rebuilt a paid app-based community.
- She shifted from free social dependency to owning a curated, safer space for members.
Design For Small-Scale Shares, Not Virality
- Create content designed to be shared in small private circles, not to go viral.
- Aim for shareability with a best-friend-level resonance to trigger dark-social sharing.
Subscriptions Over Traffic
- Subscriptions beat raw traffic as a signal of real audience loyalty.
- Mark Schaefer tracks subscriptions as the clearest indicator of meaningful engagement and future business.
