Navigating the Evolution of Marketing Automation and AI

This chapter examines the transformative journey of marketing automation from its rudimentary beginnings in 2009 to today's advanced technological landscape. It highlights key moments, such as Salesforce's acquisition of ExactTarget, and the evolution of AI's role in marketing strategies amidst rising privacy concerns. The discussion focuses on the challenges marketers face in understanding AI and machine learning, particularly in relation to consumer data strategies as the industry moves towards a post-cookie future.