The Marketing Companion
A new look at loyalty
Feb 12, 2024
Mathew Sweezy and Mark Schaefer discuss innovative strategies to build loyalty through experiences and games native to the digital lifestyle. They explore the decline of loyalty in the changing marketing landscape, the use of experiences as rewards in marketing, and successful community-building case studies. The conversation also touches on tokenization, gamified experiences in loyalty programs, and the future potential of technology in building loyalty.
34:15
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Quick takeaways
- Loyalty programs are using technology and gamification to create unique experiences and emotional connections with customers.
- Brands are shifting toward building communities and fostering collaboration to provide value and achieve a sense of belonging within their loyalty programs.
Deep dives
Building Emotional Connection with Customers
Matthew Swayze discusses new ideas to build emotional connection with customers and explores the decline in customer loyalty.
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