Mathew Sweezy and Mark Schaefer discuss innovative strategies to build loyalty through experiences and games native to the digital lifestyle. They explore the decline of loyalty in the changing marketing landscape, the use of experiences as rewards in marketing, and successful community-building case studies. The conversation also touches on tokenization, gamified experiences in loyalty programs, and the future potential of technology in building loyalty.
Loyalty programs are using technology and gamification to create unique experiences and emotional connections with customers.
Brands are shifting toward building communities and fostering collaboration to provide value and achieve a sense of belonging within their loyalty programs.
Deep dives
Building Emotional Connection with Customers
Matthew Swayze discusses new ideas to build emotional connection with customers and explores the decline in customer loyalty.
The Evolution of Loyalty Programs
Loyalty programs are evolving beyond traditional earn-and-burn models. Brands are using technology and gamification to create unique experiences and connect with their audience.
Creating Value Without Incurring Costs
Digital collectibles and technology allow brands to create value for their loyalty programs without incurring additional costs. Brands are exploring new ways to provide value and engage their customers.
The Power of Community and Belonging
Loyalty programs are shifting towards building communities and fostering collaboration among members. The focus is on creating experiences, achieving status, and establishing a sense of belonging within the brand's ecosystem.
Brand loyalty has been in decline for years. But Mathew Sweezy is heading up new technological innovations to build loyalty through experiences and games native to the digital lifestyle. Catch a glimpse of the future of innovation with Mat and Mark Schaefer.
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.
For more of Mark’s insights every week, subcribe to his award-winning blog.
Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer.
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