The Marketing Companion cover image

The Marketing Companion

A new look at loyalty

Feb 12, 2024
Mathew Sweezy and Mark Schaefer discuss innovative strategies to build loyalty through experiences and games native to the digital lifestyle. They explore the decline of loyalty in the changing marketing landscape, the use of experiences as rewards in marketing, and successful community-building case studies. The conversation also touches on tokenization, gamified experiences in loyalty programs, and the future potential of technology in building loyalty.
34:15

Podcast summary created with Snipd AI

Quick takeaways

  • Loyalty programs are using technology and gamification to create unique experiences and emotional connections with customers.
  • Brands are shifting toward building communities and fostering collaboration to provide value and achieve a sense of belonging within their loyalty programs.

Deep dives

Building Emotional Connection with Customers

Matthew Swayze discusses new ideas to build emotional connection with customers and explores the decline in customer loyalty.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode