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The Marketing Companion
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The Evolution of AI in Business Operations
This chapter explores the integration of AI into business workflows, signaling a shift from experimental uses to standard practices aimed at enhancing efficiency. It delves into challenges such as ROI assessment and legal implications, while also discussing the impact of AI on marketing, content creation, and the emergence of AI-native startups. The conversation projects a future where AI could play a pivotal role in management and operations, emphasizing the need for authenticity in consumer experiences amidst rapid technological advancements.
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