Michael Stelzner

Michael Stelzner, Founder of Social Media Examiner and author of the 2025 AI Marketing Industry Report, dives into the world of AI in marketing. Discover how daily AI use skyrocketed from 37% to 60%, reshaping the landscape. Surprisingly, most marketers feel AI isn't a job threat but a chance for new opportunities. The biggest challenge? Understanding AI, even as its time-saving benefits loom large. Learn which platforms are gaining traction and find out what 81% of marketers desperately want to master right now!

Michael Stelzner, founder of Social Media Examiner and AI marketing expert, dives into the latest findings from a new study showing that 60% of marketers now use AI daily. He discusses the misconception about AI and job displacement, revealing most see it as an opportunity rather than a threat. The conversation highlights the surge in AI adoption, the biggest challenge of mastering AI, and marketers' desire to learn prompting techniques. They also explore which AI platforms are gaining traction, with Google Gemini making surprising leaps.

In this engaging conversation, Michael Stelzner, founder of Social Media Examiner, shares insights on the marketing landscape shaped by AI. He emphasizes the importance of empathy and clarity in content creation, drawing parallels between AI and early social media. Michael advocates for an experimental approach to trends, urging listeners to test ideas before diving in. He also discusses the need for strategic hiring in an AI-first world, all while highlighting the essential role of authentic human experiences in maintaining meaningful connections.

In this insightful discussion, Michael Stelzner, founder of Social Media Examiner and author of the 2025 AI Marketing Industry Report, reveals that 60% of marketers now use AI daily. He explains the surprising lack of job displacement concerns among marketers. The conversation highlights a significant jump in AI adoption and the biggest challenge marketers face: mastering AI tools. Michael also shares insights on emerging platforms like Google Gemini and the need for educators to focus on prompting and automation in their AI training.

Michael Stelzner, founder of Social Media Examiner, shares his personal brand journey from white papers to social media success. He discusses building strategic relationships, balancing multiple brands, curating conference speakers, and his current mission in the industry.