Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

80: Using AI at Work to Evolve Content Strategy and Audience Growth with Michael Stelzner

51 snips

Dec 1, 2025

Michael Stelzner, founder of Social Media Examiner, dives into how AI is reshaping content strategies and audience growth. He shares insights on using Gemini for efficient workflow and content creation while maintaining a personal touch. The discussion highlights the balance between automation and authenticity, the integration of AI with social media, and SEO changes in the digital landscape. Stelzner emphasizes the importance of curiosity in tech adoption and offers practical advice for marketers looking to harness AI effectively.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

INSIGHT

Google's Data + Integration Advantage

Google’s access to massive integrated data (YouTube, Drive, Calendar) gives Gemini an unfair advantage for business AI use cases.
Integration across Workspace makes secure, live data access and automation far easier for teams.

ADVICE

Train Team With Hands‑On Gems

Train staff with short exercises and incentives to drive real adoption of Gemini gems.
Build internal gems (shared, locked) and track usage via the Workspace admin dashboard.

ADVICE

Automate Calendar And Inbox Tasks

Use Gemini to automate calendar, inbox triage, and scheduling by connecting Workspace apps.
Ask Gemini to find meeting times or surface missed critical emails and let it place events for you.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Chris Daigle sits down with Michael Stelzner, founder of Social Media Examiner and host of the Social Media Marketing Podcast, to explore how AI is transforming content creation, audience building, and the future of media businesses. Michael shares how he and his team use AI to brainstorm, repurpose, and accelerate production—without losing the human connection that drives trust and creativity.

They discuss the balance between automation and authenticity, how AI fits into editorial workflows, and why leaders must stay curious instead of fearful when adopting new technologies. Michael also breaks down the evolving landscape of social media and SEO in the age of AI, explaining how creators and companies can stay relevant as algorithms and consumer behaviors shift.

This episode offers practical insights for marketers, executives, and entrepreneurs looking to integrate AI into their creative process while keeping the focus on human storytelling.

🔎 About Michael Stelzner

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World, the industry’s largest social media marketing conference.
He is also the founder of the AI Business Society and the AI Business World conference.
Michael hosts the Social Media Marketing Podcast and the AI Explored Podcast, and is the author of two widely acclaimed books: Launch and Writing White Papers.

🎁 Exclusive Offer for Our Listeners

Michael has created a special discount for the Using AI at Work audience:
Get $100 off tickets to AI Business World or Social Media Marketing World All Access tickets.

Redeem here → http://www.socialmediaexaminer.com/AIatWork

Offer valid through December 31st, 2025.

🔗 Find Out More About Michael Stelzner

LinkedIn
https://www.linkedin.com/in/stelzner/

Social Media Examiner
https://www.socialmediaexaminer.com

Social Media Marketing Podcast
https://www.socialmediaexaminer.com/shows/

🛠 AI Tools and Resources Mentioned

ChatGPT
https://openai.com/chatgpt

Notion AI
https://www.notion.so/product/ai

Descript
https://www.descript.com

Chief AI Officer Resources
https://chiefaiofficer.com

📌 Chapters

00:00 – Introduction to Michael Stelzner
04:12 – How AI Is Changing Content Creation
08:48 – Using AI for Brainstorming and Research
13:35 – The Role of Human Judgment in Content Strategy
19:20 – Balancing Efficiency and Authenticity
24:50 – Repurposing Content with AI Tools
31:10 – SEO, Social Algorithms, and AI Search Evolution
37:05 – The Future of Media in the AI Era
42:30 – Advice for Leaders Embracing AI
46:55 – How to Connect with Michael Stelzner