Chris Daigle sits down with Michael Stelzner, founder of Social Media Examiner and host of the Social Media Marketing Podcast, to explore how AI is transforming content creation, audience building, and the future of media businesses. Michael shares how he and his team use AI to brainstorm, repurpose, and accelerate production—without losing the human connection that drives trust and creativity.
They discuss the balance between automation and authenticity, how AI fits into editorial workflows, and why leaders must stay curious instead of fearful when adopting new technologies. Michael also breaks down the evolving landscape of social media and SEO in the age of AI, explaining how creators and companies can stay relevant as algorithms and consumer behaviors shift.
This episode offers practical insights for marketers, executives, and entrepreneurs looking to integrate AI into their creative process while keeping the focus on human storytelling.
🔎 About Michael Stelzner
Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World, the industry’s largest social media marketing conference.
He is also the founder of the AI Business Society and the AI Business World conference.
Michael hosts the Social Media Marketing Podcast and the AI Explored Podcast, and is the author of two widely acclaimed books: Launch and Writing White Papers.
🎁 Exclusive Offer for Our Listeners
Michael has created a special discount for the Using AI at Work audience:
Get $100 off tickets to AI Business World or Social Media Marketing World All Access tickets.
Redeem here → http://www.socialmediaexaminer.com/AIatWork
Offer valid through December 31st, 2025.
🔗 Find Out More About Michael Stelzner
LinkedIn
https://www.linkedin.com/in/stelzner/
Social Media Examiner
https://www.socialmediaexaminer.com
Social Media Marketing Podcast
https://www.socialmediaexaminer.com/shows/
🛠 AI Tools and Resources Mentioned
ChatGPT
https://openai.com/chatgpt
Notion AI
https://www.notion.so/product/ai
Descript
https://www.descript.com
Chief AI Officer Resources
https://chiefaiofficer.com
📌 Chapters
00:00 – Introduction to Michael Stelzner
04:12 – How AI Is Changing Content Creation
08:48 – Using AI for Brainstorming and Research
13:35 – The Role of Human Judgment in Content Strategy
19:20 – Balancing Efficiency and Authenticity
24:50 – Repurposing Content with AI Tools
31:10 – SEO, Social Algorithms, and AI Search Evolution
37:05 – The Future of Media in the AI Era
42:30 – Advice for Leaders Embracing AI
46:55 – How to Connect with Michael Stelzner
