Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

Chris Daigle
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Nov 17, 2025 • 1h

70: Using AI at Work to Rethink Talent and Workforce Strategy with Peter Cappelli

Peter Cappelli, a workforce strategy expert at the Wharton School, dives into how AI is reshaping hiring and management. He challenges misconceptions about job displacement and emphasizes the importance of human judgment alongside AI. Peter discusses the slow adoption of AI among companies and the need for realistic expectations. He highlights the necessity of reskilling and urges executives to focus on tangible benefits rather than just headcount reductions, advocating for a balanced approach to workforce transformation in the AI era.
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81 snips
Nov 10, 2025 • 46min

77: Using AI at Work to Fix Business Bottlenecks with Chris Duffy

Chris Duffy, a Fractional Chief AI Officer and former British Army communications leader, shares insights on adopting AI in businesses effectively. He emphasizes starting with people and identifying real bottlenecks instead of chasing flashy technology. Chris offers practical tips for designing AI policies that promote usage and discusses how AI can enhance workflow and engagement. He advises leaders to listen before building and highlights the importance of alignment and ongoing support in AI initiatives to drive measurable results.
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61 snips
Nov 3, 2025 • 52min

76: Using AI at Work to Build Creative Strategy with Allen Martinez

In this engaging discussion, Allen Martinez, founder of Noble Digital and AI strategist, shares his insights on leveraging AI for creative strategy and business growth. He emphasizes the importance of architectural foundations over mere tools in AI adoption. Allen argues for balancing human intuition with machine intelligence and warns about the risks of ungoverned AI. He outlines the need for transparency and accountability in AI decisions, advocating for a brand synthetic intelligence that aligns with brand values to drive trust and efficiency.
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36 snips
Oct 27, 2025 • 53min

75: Using AI at Work to Activate Humans in the Workplace with Kristin Ginn

Kristin Ginn, founder of Transform A.I., explores the human side of AI adoption. She shares her journey from discovering ChatGPT to emphasizing people-first strategies in AI rollouts. Kristin discusses how to tackle fears of job loss by positioning AI as a tool for empowerment, and highlights the importance of preparing teams for mindset shifts. She recommends daily AI practices, hands-on training, and activating champions to foster adoption, while revealing common executive misconceptions that can hinder progress. A fascinating dive into making AI work for everyone!
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43 snips
Oct 20, 2025 • 53min

74: Using AI at Work to Rethink Roles, Risk, and Readiness with Zac Engler

Zac Engler, Chief AI Officer and author of "Turning On Machines," dives into the practicalities of AI adoption in the workplace. He shares his Crawl → Walk → Run framework, emphasizing the importance of foundational training for employees. Zac highlights the urgency of embracing AI to avoid falling behind and discusses common fears surrounding automation. He also introduces a trifurcation model of work roles and the concept of a "machine shepherd" to navigate human-AI collaboration. Plus, he teases insights from his new book, exploring the complex relationship between humans and intelligent systems.
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87 snips
Oct 13, 2025 • 49min

73: Using AI at Work for Small Business Adoption and Team Alignment with Maria Elena Duron

Maria Elena Duron, a fractional Chief AI Officer and marketing strategist, shares her insights on AI adoption for small and mid-sized businesses. She emphasizes the importance of building AI councils and having robust policies to manage risks. Maria discusses how to engage teams and ease fears about AI, and the necessity of aligning AI projects with executive goals. She advocates starting with simple, manageable pilots and using tools like Notebook LM to empower teams, providing a practical roadmap for leaders navigating this transformative journey.
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53 snips
Oct 6, 2025 • 45min

72: Using AI at Work for SaaS Advantages and Organizational Change with Jim Curry

In this discussion with Jim Curry, co-founder of BuildGroup and former Rackspace GM, the focus is on how AI is transforming business strategy. Jim highlights why SaaS companies hold an edge in AI adoption, emphasizing the importance of leveraging proprietary data. He discusses the shift in organizational roles and the critical balance between efficiency and competitive differentiation. Importantly, Jim advises leaders to embrace AI thoughtfully, centering on workflow transformation rather than jumping on the latest trends.
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77 snips
Sep 29, 2025 • 56min

71: Using AI at Work for SEO, Authentic Content, and the Future of Search with Bruce Clay

Chris Daigle talks with Bruce Clay, the 'Father of SEO' with over 25 years of experience and founder of Bruce Clay, Inc. They explore how AI is transforming SEO, emphasizing that AI complements rather than replaces SEO strategies. Bruce reveals how Google’s AI Overviews still depend on robust SEO signals and discusses the nuances of AI-generated content. He warns against publishing raw AI outputs and advocates for using AI as a research assistant. The conversation sheds light on the future of search and why human involvement is crucial for quality content.
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45 snips
Sep 22, 2025 • 53min

70: Using AI at Work for Smarter Marketing Attribution and Ad Spend Measurement with Jeff Greenfield

Jeff Greenfield, Founder and CEO of Provalytics, shares his extensive expertise in marketing analytics and AI-driven solutions. He reveals how AI is revolutionizing marketing attribution by addressing the age-old dilemma: wasting ad spend. The discussion highlights the misleading nature of last-click analytics, the importance of impressions, and fresh opportunities in connected TV and influencer marketing. Jeff also offers practical advice for small teams on leveraging AI tools alongside traditional methods to gain deep insights into ad performance.
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39 snips
Sep 15, 2025 • 48min

69: Using AI at Work with Peter Swimm: From SaaS to Conversational Workflows

Discover how conversational AI is reshaping the workplace with personalized, voice-driven automation. Peter Swimm shares insights from his experiment running a business entirely through AI, showcasing its impact on productivity. The discussion emphasizes a future of modular, API-driven apps that prioritize personal data ownership. Topics include how AI can help small businesses navigate challenges and the importance of ethical tech choices. Entrepreneurs will find valuable strategies for harnessing AI to improve efficiency and communication in a post-pandemic world.

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