Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

Chris Daigle
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31 snips
Sep 29, 2025 • 56min

71: Using AI at Work for SEO, Authentic Content, and the Future of Search with Bruce Clay

Chris Daigle talks with Bruce Clay, the 'Father of SEO' with over 25 years of experience and founder of Bruce Clay, Inc. They explore how AI is transforming SEO, emphasizing that AI complements rather than replaces SEO strategies. Bruce reveals how Google’s AI Overviews still depend on robust SEO signals and discusses the nuances of AI-generated content. He warns against publishing raw AI outputs and advocates for using AI as a research assistant. The conversation sheds light on the future of search and why human involvement is crucial for quality content.
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16 snips
Sep 22, 2025 • 53min

70: Using AI at Work for Smarter Marketing Attribution and Ad Spend Measurement with Jeff Greenfield

Jeff Greenfield, Founder and CEO of Provalytics, shares his extensive expertise in marketing analytics and AI-driven solutions. He reveals how AI is revolutionizing marketing attribution by addressing the age-old dilemma: wasting ad spend. The discussion highlights the misleading nature of last-click analytics, the importance of impressions, and fresh opportunities in connected TV and influencer marketing. Jeff also offers practical advice for small teams on leveraging AI tools alongside traditional methods to gain deep insights into ad performance.
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15 snips
Sep 15, 2025 • 48min

69: Using AI at Work with Peter Swimm: From SaaS to Conversational Workflows

Discover how conversational AI is reshaping the workplace with personalized, voice-driven automation. Peter Swimm shares insights from his experiment running a business entirely through AI, showcasing its impact on productivity. The discussion emphasizes a future of modular, API-driven apps that prioritize personal data ownership. Topics include how AI can help small businesses navigate challenges and the importance of ethical tech choices. Entrepreneurs will find valuable strategies for harnessing AI to improve efficiency and communication in a post-pandemic world.
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38 snips
Sep 8, 2025 • 53min

68: Using AI at Work Without Being Replaced with Steff Vanhaverbeke

Steff Vanhaverbeke, author of "Being Replaced," shares her insights on how to thrive in an AI-driven world. She introduces the Cognitive Agility Framework, focusing on five irreplaceable human skills: critical thinking, creativity, emotional intelligence, collaboration, and intuition. Steff emphasizes the need to avoid "AI slop" by maintaining authenticity and highlights real-world examples, like the Tomorrowland festival, to illustrate the power of human collaboration. Tune in to discover how to integrate AI while keeping your unique human strengths!
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109 snips
Sep 1, 2025 • 56min

67: Using AI and Automation to Scale Lead Generation with Jay Feldman

Jay Feldman, known as LeadGenJay, is a leading expert in AI and automation for lead generation. He discusses how AI transforms the sales landscape, boosting efficiency and client acquisition through innovative cold emailing and personalized outreach. Jay shares insights on the importance of omnichannel marketing strategies and AI's role in integrating various approaches. He also emphasizes building an 'AI Sales Director' to enhance team performance and offers practical tips for companies to stay competitive in a rapidly evolving market.
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46 snips
Aug 25, 2025 • 55min

66: Using AI Agents at Work: Governance, Security, and Real-World Wins with Oren Michaels

Oren Michaels, founder of Barndoor.ai and expert in AI governance, delves into the pivotal role of AI agents in the workplace. He explains how AI agents differ from tools like ChatGPT and stresses the necessity of governance alongside innovation. Oren warns about the risks of unsanctioned Model Context Protocol (MCP) usage, highlighting its impact on security. He shares insights on treating AI agents like eager interns, revealing real-world successes in sectors like finance and marketing. This conversation serves as a guide for executives aiming to embrace responsible AI integration.
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23 snips
Aug 18, 2025 • 57min

65: Using AI at Work to Transform Learning and Leadership with David Martelli

David Martelli, founder of Guildhall Studios, shares his expertise on AI in the workplace. He discusses how to create personalized AI-powered learning environments that balance automation with essential human skills. Listeners learn to dodge the shiny-object syndrome and embrace productive AI tools effectively. Martelli emphasizes the MAP Cycle framework for successful AI adoption, turning pilot projects into tangible results. He also highlights the need for education systems to adapt, preparing students for an AI-driven future.
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41 snips
Aug 11, 2025 • 55min

64: Using AI for Building Internal AI Teams with Diane Hammond

Diane Hammons, Director of Digital Engagement at WG Content, discusses her journey from graphic design to AI expertise. She introduces the 'AI Pathfinders' group, showcasing how small teams can effectively adopt AI while tackling skepticism and security policies. The conversation dives into building trust with clients, managing shadow AI, and making the shift to generative engine optimization. Diane shares insights on creating custom GPTs that enhance workflow, making this a treasure trove of actionable strategies for businesses ready to harness AI.
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57 snips
Jul 28, 2025 • 39min

63: Using AI for Content, Analytics, and SEO with Debra Andrews

Debra Andrews, President of Marketri, a strategic B2B marketing consultancy, shares her insights on harnessing AI within marketing. She discusses how her team evolved from content creation to analytics and generative SEO, emphasizing the importance of transparency in building client trust. Debra offers practical advice for companies starting their AI journey, underscoring the need for effective tools and balancing creativity with client expectations. This conversation reveals how AI is reshaping marketing practices for the future.
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79 snips
Jul 21, 2025 • 49min

62: Using AI for Custom Worklow Solutions with Andrew Amann

Andrew Amann, CEO of NineTwoThree, is a seasoned engineer and AI product builder with a wealth of experience since 2016. He delves into the importance of systems thinking and workflow automation for maximizing AI's potential in businesses. Andrew also discusses the challenges of launching AI startups, and how intrapreneurship can drive innovation within organizations. He emphasizes the need for thoughtful AI integration and offers practical strategies for scaling AI agencies while retaining talent in a competitive market.

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