

64: Using AI for Building Internal AI Teams with Diane Hammond
29 snips Aug 11, 2025
Diane Hammons, Director of Digital Engagement at WG Content, discusses her journey from graphic design to AI expertise. She introduces the 'AI Pathfinders' group, showcasing how small teams can effectively adopt AI while tackling skepticism and security policies. The conversation dives into building trust with clients, managing shadow AI, and making the shift to generative engine optimization. Diane shares insights on creating custom GPTs that enhance workflow, making this a treasure trove of actionable strategies for businesses ready to harness AI.
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From Graphic Design To AI Lead
- Diane trained as a graphic designer and moved through marketing into tech roles that shaped her AI work.
- She now leads technology exploration and AI adoption at WG Content.
Volunteer AI Pathfinders Council
- WG Content formed a volunteer AI Pathfinders council so people could opt in to learn and experiment.
- The group started with small business cases to avoid chasing shiny objects.
Pick One LLM And Use It Daily
- Pick one LLM your team trusts and stick with it to reduce tool fatigue and align training.
- Keep ChatGPT open as a habitual, first-stop research and drafting tool.