63: Using AI for Content, Analytics, and SEO with Debra Andrews

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Jul 28, 2025

Debra Andrews, President of Marketri, a strategic B2B marketing consultancy, shares her insights on harnessing AI within marketing. She discusses how her team evolved from content creation to analytics and generative SEO, emphasizing the importance of transparency in building client trust. Debra offers practical advice for companies starting their AI journey, underscoring the need for effective tools and balancing creativity with client expectations. This conversation reveals how AI is reshaping marketing practices for the future.

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ADVICE

Start AI with Education and Use Cases

Start AI adoption by educating yourself on generative AI through courses and podcasts.
Identify and prioritize use cases that offer quick wins with high benefit and low effort.

ANECDOTE

Early AI Wins with Content

Marketri's early AI wins centered on content generation like blogs and social media posts.
They waited about a year before using AI-generated content in client deliverables to perfect their approach.

ADVICE

Best Practices for AI Content

Form an internal committee to establish AI content generation best practices and test tools safely.
Always input your original thoughts into AI; avoid letting the model pull from its training data to ensure authenticity.

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In this episode of Using AI at Work, Chris Daigle dives into an insightful conversation with Debra Andrews, President of Marketri, a strategic B2B marketing consultancy. Debra shares how her team has adopted AI over the past two years—starting with content creation and evolving into analytics, client communications, and even generative engine optimization (AIO). Learn how Marketri builds trust with clients by transparently integrating AI into strategy while maintaining originality and credibility. Debra offers practical steps for teams starting their AI journey, including tools, workflows, and how to balance experimentation with client expectations. A must-listen for marketers, consultants, and any business leader trying to operationalize AI.

🔎 Find Out More About Debra Andrews and Marketri:
https://www.marketri.com
https://www.linkedin.com/in/marketridebbieandrews/

🛠 AI Tools and Resources Mentioned in This Episode:
ChatGPT ➡ https://openai.com/chatgpt
Gemini ➡ https://gemini.google.com
Claude ➡ https://claude.ai
Perplexity ➡ https://www.perplexity.ai
Scrunch AI ➡ https://www.scrunchai.com
Revere AI ➡ https://www.revere.ai
Databox ➡ https://databox.com
SEM Rush ➡ https://www.semrush.com
Click Data ➡ https://www.clickdata.com
Marketing AI Institute ➡ https://www.marketingaiinstitute.com
Ideogram ➡ https://ideogram.ai

Chapters:
00:00 - Introduction to Debra Andrews and Marketri
02:00 - How Clients React to AI in Marketing
04:15 - Starting the AI Journey: Education and Use Cases
07:10 - Early Wins with Content Generation Tools
10:45 - Lessons Learned: How to Do Content Right
13:55 - What Didn’t Work: Images, Analytics, and More
17:00 - New SEO Challenges and AIO Strategy Shifts
21:00 - Tools for Generative Engine Optimization
25:30 - Driving Trust Through Reviews and PR
30:00 - Change Management, Team Buy-In, and Final Advice

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