Let's Talk About Brand
Let’s Talk About A Personal Brand Journey with Michael Stelzner
Dec 18, 2023
Michael Stelzner, founder of Social Media Examiner, shares his personal brand journey from white papers to social media success. He discusses building strategic relationships, balancing multiple brands, curating conference speakers, and his current mission in the industry.
36:04
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Quick takeaways
- Transitioning from white papers to social media showcases the importance of adaptability in personal branding.
- Strategic relationship building and talent nurturing are crucial for success in the social media industry.
Deep dives
Evolution from White Paper Expert to Social Media Pioneer
Mike Stelsner's journey from being a white paper expert to becoming a key figure in the social media industry highlights the importance of adapting to industry changes. Transitioning from creating white papers to exploring social media content allowed him to evolve his brand and make a significant impact in a rapidly changing digital landscape. By leveraging his personal brand to launch Social Media Examiner and Social Media Marketing World, Stelsner showcased the power of embracing new trends and effectively connecting with audiences.
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