Social Media Marketing Podcast New AI Marketing Study: 60% Do This Daily...
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Oct 10, 2025 Michael Stelzner, founder of Social Media Examiner and AI marketing expert, dives into the latest findings from a new study showing that 60% of marketers now use AI daily. He discusses the misconception about AI and job displacement, revealing most see it as an opportunity rather than a threat. The conversation highlights the surge in AI adoption, the biggest challenge of mastering AI, and marketers' desire to learn prompting techniques. They also explore which AI platforms are gaining traction, with Google Gemini making surprising leaps.
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Two Types Of Marketers At Events
- Michael Stelzner describes two marketer camps: those who attend because they must and those who attend to get ahead.
- He uses attendee outcomes to illustrate the value of proactive learning and adaptation.
Most Marketers See Opportunity Not Threat
- Only 20% of marketers see AI as a direct threat to their own jobs, despite job-displacement headlines.
- 70% believe AI will create new opportunities, showing optimism outweighs fear among marketers.
AI Use Grew Rapidly Into Daily Habit
- Daily AI use jumped from 37% to 60% in one year among surveyed marketers.
- 84% increased AI use last year and 82% plan to increase it further next year.