Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL GUEST!! Michael Stelzner from AI Explored đĽ Claude > Custom GPT đŽ | Ep. 476
10 snips
Jan 15, 2026 
Michael Stelzner, Founder of Social Media Examiner and host of the AI Explored podcast, joins to reveal why Claude excels in creating persuasive marketing copy. He discusses Claude's ethical basis, low hallucination rates, and how to effectively utilize its Projects feature for consistent brand messaging. Michael shares unique techniques like the artifact trick for refining outputs and prompts for generating standout copy. They also preview AI Business World, emphasizing its value and an exclusive listener discount!
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Claude Excels At Persuasive Writing
- Claude excels at persuasive marketing copy and is unusually prompt-compliant.
- Michael Stelzner argues it outperforms other models for writing tasks.
Create Brand Specialists With Projects
- Use Claude Projects to create specialist AI personas with memory for your brand.
- Pay for Claude's paid tier to access Projects and improve consistency over time.
Turn Messy Output Into Artifacts
- Export AI outputs as artifacts to get clean, structured deliverables.
- Use artifacts for formatted docs, headlines, bullets, or interactive graphics.
