Artifacts and structured outputs

Ever stare at an AI tool and think, cool, but how do I make it write like a real marketer? Jay Schwedelson brings on Michael Stelzner to break down why Claude is the go-to for persuasive copy and how to set it up so it actually learns your style instead of forgetting everything five minutes later. If you have been fighting custom GPT amnesia, this one will feel like a reset.

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Get $100 off the already discounted AI Business World ticket here:

https://www.socialmediaexaminer.com/dothis

Also check out Michael’s AI Explored podcast for weekly, practical AI tactics.

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Best Moments:

(02:08) Why Claude is the best writer for persuasive marketing copy

(04:05) The simplest explanation of Claude Projects and why they beat custom GPTs

(05:30) The “artifact” trick that turns messy output into clean, usable docs

(06:45) Uploading 1,000 testimonials and letting Claude pull the perfect snippets automatically

(11:38) The ninja prompt move: generate 8 options, then force the AI to pick the best

(16:57) The quick pitch for AI Business World and the $100 listener discount

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206