AI Explored New AI Marketing Study: 60% Do This Daily...
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Oct 10, 2025 Michael Stelzner, Founder of Social Media Examiner and author of the 2025 AI Marketing Industry Report, dives into the world of AI in marketing. Discover how daily AI use skyrocketed from 37% to 60%, reshaping the landscape. Surprisingly, most marketers feel AI isn't a job threat but a chance for new opportunities. The biggest challenge? Understanding AI, even as its time-saving benefits loom large. Learn which platforms are gaining traction and find out what 81% of marketers desperately want to master right now!
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Two Types Of Marketers At Conferences
- Michael Stelzner describes two camps of conference attendees: those who come because they must and those who come to get ahead.
- The latter group embraces change and achieves very different outcomes.
Marketers Are More Optimistic Than Headlines
- Most marketers don't view AI as a direct threat to their own jobs despite broader concerns about displacement.
- Only 20% see AI as a personal job threat while 36% believe AI will displace jobs overall.
AI Use Is Rapidly Becoming Daily Practice
- Daily AI use among marketers jumped from 37% to 60% within a year, showing rapid adoption.
- 84% increased use last year and 82% plan to increase it further next year.