Social Media Marketing Talk Show New AI Marketing Study: 60% Do This Daily...
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Oct 10, 2025 In this insightful discussion, Michael Stelzner, founder of Social Media Examiner and author of the 2025 AI Marketing Industry Report, reveals that 60% of marketers now use AI daily. He explains the surprising lack of job displacement concerns among marketers. The conversation highlights a significant jump in AI adoption and the biggest challenge marketers face: mastering AI tools. Michael also shares insights on emerging platforms like Google Gemini and the need for educators to focus on prompting and automation in their AI training.
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Two Types Of Conference Attendees
- Michael Stelzner describes two types of marketers: those who attend because they must and those who attend to get ahead.
- He uses attendee stories to illustrate how proactive learning amplifies outcomes at Social Media Marketing World.
Most Marketers See Opportunity Not Immediate Threat
- Only 20% of surveyed marketers feel AI threatens their own job, while 36% believe AI will displace jobs generally.
- Seventy percent expect AI to create new opportunities, showing optimism outweighs personal fear.
AI Use Jumped Dramatically In One Year
- Daily AI use among marketers jumped from 37% to 60% in one year, indicating rapid adoption.
- Eighty-four percent increased AI use last year and 82% plan further increases, signaling continued growth.