The Marketing Companion The Curse of Authenticity
Jun 2, 2025
Amanda Russell, a savvy marketing strategist and creator of Amanda's Playbook, dives into the complexities of authenticity in marketing. She and host Mark Schaefer explore how authenticity is often misunderstood and can be strategically managed. They discuss generational expectations, the fine line between vulnerability and oversharing, and the value of intentional personal branding. Amanda shares her journey of using personal stories to connect, while also emphasizing the importance of respecting privacy as part of a mindful narrative.
AI Snips
Chapters
Transcript
Episode notes
Authenticity Is Felt More Than Defined
- Authenticity is hard to define precisely and depends on ethics and personal development.
- Most people can sense authenticity instinctively even if they cannot define it intellectually.
Younger Audiences Demand Authenticity
- Younger generations hold a much higher bar for originality and authenticity than older generations.
- Social platforms like Instagram and TikTok are raising expectations for personal transparency.
Practice Strategic Authenticity
- Be strategically authentic by choosing which personal details to share that support your narrative.
- Share regular human moments but avoid oversharing details that undermine credibility.