Amanda Russell
Marketing strategist and creator of Amanda's Playbook, with experience as an early YouTuber and a consultant on personal branding and influencer strategies; guest on the episode to discuss authenticity and vulnerability in marketing.
Best podcasts with Amanda Russell
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Mar 10, 2025 • 32min
The personal brand pivot
Amanda Russell, a marketing expert and educator, shares her journey of pivoting her personal brand toward real-time marketing experiments and community building. She candidly discusses the emotional challenges of evolving one's identity and the necessity of taking risks. Russell emphasizes the power of collaboration and iterative learning, reflecting on her plans for a new YouTube show that focuses on connection and experimentation. The conversation also touches on crowdsourcing ideas and maintaining consistency in content creation.
Jun 2, 2025 • 35min
The Curse of Authenticity
Amanda Russell, a savvy marketing strategist and creator of Amanda's Playbook, dives into the complexities of authenticity in marketing. She and host Mark Schaefer explore how authenticity is often misunderstood and can be strategically managed. They discuss generational expectations, the fine line between vulnerability and oversharing, and the value of intentional personal branding. Amanda shares her journey of using personal stories to connect, while also emphasizing the importance of respecting privacy as part of a mindful narrative.
