The Marketing Companion Truth is now a luxury
Nov 17, 2025
Mark Schaefer announces a transition in hosting while diving into the world of Deep Fakes and their impact on branding. Sandy Carter highlights the critical need for verifying authenticity in this new landscape. They explore the rise of humanoid robots and how marketers must adapt to train these intelligent beings. The conversation also touches on how AI accelerates idea-to-impact timelines, reshaping the marketing process and decision-making speed. The duo emphasizes the importance of adapting brand strategies to keep pace with rapid technological change.
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Host Transition Announcement
- Mark Schaefer announced he is stepping down and passing The Marketing Companion to Sandy Carter starting in January.
- He said he will still appear as a guest and help transition the show.
NVIDIA Deep-Fake Incident
- Sandy Carter described a convincing deep-fake of NVIDIA's CEO that she and others watched live.
- The fake directed viewers to a crypto scam before NVIDIA got it taken down mid-conference.
Platforms Profit From Unchecked Fakes
- Mark Schaefer called deep-fake campaigns organized precision attacks and likened them to organized crime.
- He warned platforms resist verification because polarization and sensational content drive views and ad revenue.