Humane versus human marketing

Marketing Rebellion by Mark W. Schaefer challenges traditional marketing strategies and offers insights into how businesses can adapt to connect with modern consumers. It emphasizes the importance of building genuine, human connections in a digital age and explores the power shift from companies to consumers. The book provides actionable steps for businesses to focus on customer experiences and advocacy.

In 'From Strength to Strength', Arthur C. Brooks addresses the inevitable decline in abilities that comes with aging and provides a practical guide on how to transform this period into an opportunity for growth. Drawing on social science, philosophy, biography, theology, and eastern wisdom, as well as interviews with everyday men and women, Brooks advocates for refocusing on priorities such as deep wisdom, detachment from empty rewards, connection and service to others, and spiritual progress. He argues that by adapting our expectations and focusing on these areas, we can achieve increased happiness and purpose in our later years.

In 'KNOWN,' Mark Schaefer offers a practical guide to personal branding in the digital age. The book emphasizes the importance of authenticity and building a unique identity to gain visibility. It provides actionable steps for creating a strong online presence, leveraging social media, and developing valuable content. Schaefer challenges readers to think differently about their brand and how they can connect with their target audience. The book's insights help individuals and businesses to become known and trusted in their respective fields.

Content Chemistry is a comprehensive guide to content marketing, offering a visual and practical approach to creating effective content. The book covers various aspects of content marketing, including strategy, creation, optimization, and distribution. It provides actionable steps and examples to help readers improve their content marketing efforts. The book is structured in a clear and organized manner, making it easy to follow and implement the strategies discussed. It emphasizes the importance of understanding the audience and their needs, and provides tools and techniques to create content that resonates with them. The book also explores the use of AI in content marketing, offering insights and practical tips for leveraging AI tools effectively. Overall, Content Chemistry is a valuable resource for anyone looking to improve their content marketing skills and achieve better results.