Mathew Sweezey

Mathew Sweezey, a marketing and AI strategist with a focus on customer experience, joins to discuss the delicate balance between humane and human marketing. He argues that humane approaches, powered by AI, can provide quicker, more efficient customer support. Mathew shares examples like Backcountry's GearHead program, illustrating how personalized engagement fosters loyalty. The conversation emphasizes that while AI enhances efficiency, the real competitive edge lies in genuine relationships and creating empathetic customer experiences.