#1133

Mentioned in 30 episodes

Breakthrough advertising

Book • 1966

Eugène Schwartz

Eugene M. Schwartz

Published in 1966, 'Breakthrough Advertising' by Eugene M. Schwartz is a seminal work in the field of advertising copywriting.

The book emphasizes the importance of understanding the psychology of consumer behavior and the five levels of market awareness: unaware, problem-aware, solution-aware, product-aware, and most-aware.

Schwartz discusses key concepts such as the mechanism of desire, intensifiers, and the structure of advertising copy to maximize impact.

He also stresses the need to identify and channel existing mass desires onto a product or service, rather than trying to create new desires.

The book provides practical advice on crafting headlines, testing and optimizing ads, and aligning product benefits with customer desires.

Mentioned by

Andy Crestodina

Caitlin Bourgoin

David Garfinkel

Mentioned in 30 episodes

Mentioned as a respected book on copywriting to create a detailed, actionable guide.

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Mentioned as a resource for writing copywriting for landing pages or emails.

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Mentioned by

Alex Hormozi

while explaining the five levels of awareness in marketing, a concept pioneered by Eugene Schwartz.

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Mentioned by

Alex Hormozi

when discussing marketing strategies for reaching different customer awareness levels.

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Mentioned by

Dan Koe

as a classic copywriting book

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when discussing a copywriting framework.

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Ryan Deiss

for his concept of levels of awareness in marketing.

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Mentioned by

Caitlin Bourgoin

as a source for a GPT used in the Painkiller product.

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Mentioned as one of the best copywriting books.

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Mentioned by

Leon Hendrix

as an expensive and limited-edition OG advertising book.

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Mentioned by

Alex Hormozi

while explaining the five levels of awareness in marketing, a concept pioneered by Eugene Schwartz.

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Mentioned by

David Garfinkel

as a book he's been reading and learning from for 30 years.

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Mentioned by

Brendan Kane

as a top book in advertising.

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Mentioned by

Andy Crestodina

as a book from Eugene Schwartz, a copywriting legend.

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Mentioned by

Alex Hormozi

when discussing marketing strategies for reaching different customer awareness levels.

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Mentioned by

Nick Bradley

when discussing the stages of awareness in marketing.

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Mentioned by

Ryan Deiss

as the best marketing book ever written.

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Mentioned by

Jon Ainsworth

as a dense but incredibly well-thought-through marketing textbook.

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Mentioned by

Lars Lofgren

as a classic copywriting book.

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Im Abspann des Podcasts wird auf den Titel von Eugene M. Schwartz verwiesen.

Profit über ROAS! Neue Meta-Advertising-Strategie mit Daniel Levitan von Adslab

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