Marketing Against The Grain Revealing the 2024 Marketing Strategy of a $200M Founder
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Nov 7, 2024 Ryan Deiss, Founder of The Scalable Company and a pro in marketing and scaling businesses, shares his game-changing insights. He dives into how AI tools are transforming marketing, turning unstructured data into actionable strategies. Deiss emphasizes the timeless value of copywriting amidst rapid technological changes. He also breaks down the five stages of audience awareness, stressing the importance of clear messaging for startups, ensuring brands connect with customer pain points effectively.
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Early Copywriting Education
- Ryan Deiss recalls learning copywriting from a financial planner's direct mail campaigns during college.
- Applying these strategies to the internet proved successful, outperforming flashy websites with simple headlines and copy.
Resurgence of Copywriting
- The rise of Facebook ads shifted the focus from copywriting to media buying and targeting.
- However, changes in privacy and targeting options have brought the importance of copywriting back to the forefront.
Articulating Customer Problems
- Focus on articulating your ideal client's problems better than they can.
- Reflect their pain points and address their unsaid needs, similar to how doctors and political candidates connect with their audiences.
