Scale Up With Nick Bradley cover image

Scale Up With Nick Bradley

A Mentoring Session with Jason Horsman, Co-Founder of Matter

Jan 30, 2025
In a lively discussion, Jason Horsman, co-founder of Matter, a B2B sales outsourcing firm, shares his journey in transforming sales strategies. He emphasizes the critical role of data in adapting to evolving buyer demographics, particularly millennials and Gen Z. Jason dives into the challenges of aligning sales and marketing in traditional sectors and the shift towards productized offerings for improved efficiency. He also discusses merging with tech to enhance their services and the need for strategic investment to fuel growth.
43:46

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Data is essential for modern B2B sales strategies as organizations must adapt to the preferences of younger buyers.
  • Transitioning to a productized service model can significantly enhance profitability and operational efficiency in scaling a business.

Deep dives

Live Mentoring Session with Jason Horsman

The podcast features a live mentoring session where Nick Bradley engages with Jason Horsman, co-founder of Matter, to explore the challenges and opportunities in scaling up a business. The session is designed to provide insights into various aspects of Jason's B2B company, which focuses on improving sales and marketing performance through data and AI. Nick aims to help Jason navigate the complexities of growth by discussing strategic decisions, challenges, and the vision for his business. This format allows listeners to gain valuable insights by observing a real-time coaching process in a business context.

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