In a lively discussion, Jason Horsman, co-founder of Matter, a B2B sales outsourcing firm, shares his journey in transforming sales strategies. He emphasizes the critical role of data in adapting to evolving buyer demographics, particularly millennials and Gen Z. Jason dives into the challenges of aligning sales and marketing in traditional sectors and the shift towards productized offerings for improved efficiency. He also discusses merging with tech to enhance their services and the need for strategic investment to fuel growth.