Micro Education Businesses Are The Future & How To Start With Zero Dollars
Sep 18, 2023
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The podcast explores unconventional approaches to building a software company using personal branding and digital products. It discusses audience building strategies, the power of education businesses, and the impact of information products. The chapter also emphasizes building products aligned with human behavior and overcoming psychological barriers in business.
Building a personal brand and creating digital products can lead to a hyper-profitable education business.
Audience building and owning distribution are crucial for success in the digital world.
Deep dives
Leveraging personal brand and digital products for profitability
The speaker emphasizes the power of a personal brand and digital products in creating a hyper-profitable education business. They highlight the potential for a $10 million digital product business to be more profitable than a $50 million physical product business. By utilizing a personal brand and social media growth strategies, the speaker plans to create an education product as the main source of revenue, leveraging a large audience and creator partnerships.
The importance of audience building and own distribution
The podcast discusses the significance of audience building and own distribution in today's digital world. The speaker asserts that personal brands and social media audiences hold the highest leverage as business assets. They distinguish between different types of distribution methods, including manual, bot, borrowed, and own distribution. Own distribution is highlighted as a long-term game with the potential for exponential growth and compounding impact. The speaker emphasizes the need to systemize audience growth and iterate on best content to achieve long-term success.
Creating an education business and using information products
The podcast explores the value of education businesses and the role of information products. The speaker suggests that almost every business can benefit from incorporating education and creating an information product to generate customers. By understanding the levels of awareness and the power of purpose, path, and priority, the speaker encourages building products that solve specific problems and cater to the audience's educational needs. They advise leveraging personal experiences and passions to create products that add value and eliminate competition and emphasize the profitability and positive behavior change potential of information products.
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