The Koe Cast cover image

The Koe Cast

Micro Education Businesses Are The Future & How To Start With Zero Dollars

Sep 18, 2023
The podcast explores unconventional approaches to building a software company using personal branding and digital products. It discusses audience building strategies, the power of education businesses, and the impact of information products. The chapter also emphasizes building products aligned with human behavior and overcoming psychological barriers in business.
21:50

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Quick takeaways

  • Building a personal brand and creating digital products can lead to a hyper-profitable education business.
  • Audience building and owning distribution are crucial for success in the digital world.

Deep dives

Leveraging personal brand and digital products for profitability

The speaker emphasizes the power of a personal brand and digital products in creating a hyper-profitable education business. They highlight the potential for a $10 million digital product business to be more profitable than a $50 million physical product business. By utilizing a personal brand and social media growth strategies, the speaker plans to create an education product as the main source of revenue, leveraging a large audience and creator partnerships.

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