Micro Education Businesses Are The Future & How To Start With Zero Dollars
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Sep 18, 2023
Discover the innovative strategy of leveraging personal branding to create a successful education business. Dive into the balance between short-form and long-form content to enhance audience engagement. Learn how to build your micro education venture by aligning products with customer goals. Gain insights into the journey of self-discovery and growth as you overcome obstacles in entrepreneurship. This is a treasure trove of actionable tips for aspiring creators who want to make a difference!
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insights INSIGHT
Personal Brands vs. Consumers
Personal brands are crucial in the expanding digital world.
Creators provide value, while consumers mostly post for social validation.
insights INSIGHT
Owned Distribution
Owned distribution, like building an audience, is crucial for long-term success.
It's more cost-effective than ads and compounds over time.
volunteer_activism ADVICE
Daily Investment
Invest at least one hour daily in building your dreams, prioritizing learning, building, and distributing.
Value exchange is fundamental: give something to get something.
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Published in 1966, 'Breakthrough Advertising' by Eugene M. Schwartz is a seminal work in the field of advertising copywriting. The book emphasizes the importance of understanding the psychology of consumer behavior and the five levels of market awareness: unaware, problem-aware, solution-aware, product-aware, and most-aware. Schwartz discusses key concepts such as the mechanism of desire, intensifiers, and the structure of advertising copy to maximize impact. He also stresses the need to identify and channel existing mass desires onto a product or service, rather than trying to create new desires. The book provides practical advice on crafting headlines, testing and optimizing ads, and aligning product benefits with customer desires.
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