Brendan Kane, a social media expert and author, joins the conversation to unpack the intriguing science of viral content. He discusses his 'generalist principle,' showing how broad appeal can amplify a brand's message. Kane shares actionable strategies for mastering social media algorithms and emphasizes the importance of storytelling and community engagement over mere advertising. With compelling examples from successful clients, he provides insights on turning views into loyal followings and highlights common pitfalls to avoid in social media strategies.

Brendan Kane is a bestselling author and influential marketing advisor to celebrities, pro athletes, and major brands. He’s helped clients like Taylor Swift, Paramount Studios, Vice, and IKEA make content that consistently goes viral.Despite how it may feel, the algorithms are not working against you. They are one of the keys to making viral content. In this episode, Brendan walks us through his process for creating quality content that appeals to a broad audience and makes our algorithmic adversaries happy.Want to know the secret to social media success? Effective storytelling. The best content comes from stories that resonate with people on many levels. According to Brendan, there are six different ways people perceive content. We can use that information to tell better stories with context that matters to our prospective audience.Brendan also dispels myths and outdated advice for how to “beat” the algorithm. For instance, unleashing a consistent torrent of content will not yield better engagement results because crappy content is still crappy.If you want to improve your content, be more strategic with social media, and connect with a wide range of people, listen closely to this episode.Sponsored byGusto - https://gusto.com/futurWix - https://wix.com/partners Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brendan Kane, an influential author and founder of Hookpoint, dives into the world of viral short-form videos. He shares the critical elements that make storytelling essential for grabbing audience attention. Discover engaging formats like 'man on the street' and 'walking listicles' that captivate viewers. Kane emphasizes the importance of movement and personal style in enhancing engagement. He also breaks down strategies for analyzing popular content formats on platforms like TikTok and Instagram, offering actionable insights for marketers aiming to cut through the noise.

Brendan Kane, Managing Partner at Hook Point, is a digital marketing guru known for creating viral content for celebrities like Taylor Swift and Rihanna. In this conversation, he delves into the essence of virality beyond trends, emphasizing its significant business benefits. Kane shares insights on social media content creation, the importance of mastering specific formats, and understanding algorithms. He highlights strategic approaches to achieving virality and the critical balance between quality and posting frequency, essential for thriving in the digital landscape.

Brendan Kane, a growth hacker for Fortune 500 companies and celebrities, shares his expertise on standing out in sales. He discusses the rise of influencer marketing and the importance of personal branding in today’s digital age. Kane emphasizes the power of crafting engaging hooks for viral content and how universal themes can enhance audience reach. Delving into social media dynamics, he offers insights on maximizing engagement and personal branding strategies, making it clear that effective storytelling is key to capturing attention and driving sales.

Brendan Kane, Founder of Hook Point, shares his expertise in crafting viral content for brands and celebrities like Taylor Swift and Rihanna. He discusses his Predictive Viral Content Model, which has driven impressive engagement and revenue. The conversation highlights the balance between going viral and maintaining niche relevance, the importance of storytelling, and the evolution of influencer marketing. Brendan also emphasizes the significance of mastering various content formats to enhance audience connections in the ever-changing social media landscape.

Brendan Kane, a social media expert with nearly two decades of experience, reveals insider strategies to achieve viral success. He emphasizes the power of storytelling and the importance of joy in content creation. Brendan discusses mastering one content format, setting clear goals, and understanding key Instagram metrics to boost engagement. He shares how to target specific audiences while also appealing to the masses. With actionable insights, this conversation is a must-listen for anyone looking to elevate their social media game!

Join social media strategist Brendan Kane, who has amassed over 60 billion views and 100 million followers, as he shares his secrets to viral content creation. He emphasizes the importance of mastering content formats for better engagement and discusses how to navigate the nuances of various platforms like Instagram and YouTube. Brendan also reveals strategies to enhance audience retention and optimize your social media presence, offering actionable insights whether you're aiming for your first 10K followers or striving for millions.

Brendan Kane, an expert in attention-grabbing storytelling, has propelled celebrities like Taylor Swift to social media stardom. He reveals how a brief moment of boredom led to his breakthrough in personal branding. Listeners learn crucial mistakes to avoid when building new habits and how leveraging the 'IKEA effect' can create a craving for content. Brendan also shares essential tips for crafting compelling hooks to prevent content from fading into oblivion and impactful marketing lessons drawn from industry giants.

Guest Brendan Kane, a social media strategist and bestselling author, shares his expertise on growing online audiences. He reveals his journey to amassing 2.5M followers and discusses the unique challenges real estate agents face against high-profile competitors. Kane emphasizes the importance of captivating content, particularly in those crucial first three seconds of engagement. He advises using impactful quotes and video over images to draw attention and encourages agents to experiment with their listings to optimize their social media strategy.