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Brendan Kane

Strategist, speaker, and author of Hook Point. Studies what makes someone stand out at the highest level and what makes algorithms want to favor them.

Top 10 podcasts with Brendan Kane

Ranked by the Snipd community
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196 snips
Nov 13, 2024 • 1h 24min

The Science of Viral Content - With Brendan Kane | Episode 316

Brendan Kane, a social media expert and author, joins the conversation to unpack the intriguing science of viral content. He discusses his 'generalist principle,' showing how broad appeal can amplify a brand's message. Kane shares actionable strategies for mastering social media algorithms and emphasizes the importance of storytelling and community engagement over mere advertising. With compelling examples from successful clients, he provides insights on turning views into loyal followings and highlights common pitfalls to avoid in social media strategies.
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144 snips
May 31, 2025 • 38min

How Algorithms Actually Work? - With Brendan Kane (Part 2) | Episode 351

Brendan Kane, bestselling author of books on social media, dives deep into the workings of social media algorithms. He reveals that going viral shouldn’t be the main goal; instead, creating meaningful content is key. Brendan shares how to transform 'boring' topics into engaging narratives and emphasizes the significance of personal branding and storytelling. He also offers practical insights into pricing dynamics and the importance of emotional intelligence in content creation. Tune in for valuable strategies to grow your audience authentically!
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136 snips
May 29, 2025 • 42min

Viral Isn’t Luck, It’s Structure - With Brendan Kane (Part 1) | Episode 350

In this conversation, Brendan Kane, a strategist and author of Hook Point, shares insights on achieving viral success in social media. He emphasizes the power of storytelling over algorithm tricks, exploring five essential steps to create engaging content. Brendan explains how structured formats unlock creativity and offers real-life examples of content strategies. He also discusses the pivot from passive to active consumption, demonstrating how a simple delivery tweak can dramatically enhance performance. This exchange is a treasure trove for anyone wanting to elevate their online presence.
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94 snips
Oct 30, 2025 • 1h 59min

179. How to Tell Stories so Good Your Brand Sells Itself ft. Brendan Kane

Brendan Kane, author, speaker, and founder of Hookpoint, has helped brands like Taylor Swift master storytelling. In this chat, he emphasizes storytelling as the essential skill for creators by 2026. Brendan shares techniques for crafting viral content, including the importance of studying formats and using tension in narratives. He discusses how to convert attention into revenue with effective backend strategies and stresses the need for authenticity in communicating with diverse audiences. Dive into practical advice for maximizing engagement and growth!
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33 snips
Feb 13, 2025 • 49min

Viral Short-Form Video Formats for 2025

Brendan Kane, an influential author and founder of Hookpoint, dives into the world of viral short-form videos. He shares the critical elements that make storytelling essential for grabbing audience attention. Discover engaging formats like 'man on the street' and 'walking listicles' that captivate viewers. Kane emphasizes the importance of movement and personal style in enhancing engagement. He also breaks down strategies for analyzing popular content formats on platforms like TikTok and Instagram, offering actionable insights for marketers aiming to cut through the noise.
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30 snips
Dec 6, 2024 • 60min

Breaking Down the Science of Virality with Brendan Kane

Brendan Kane, Managing Partner at Hook Point, is a digital marketing guru known for creating viral content for celebrities like Taylor Swift and Rihanna. In this conversation, he delves into the essence of virality beyond trends, emphasizing its significant business benefits. Kane shares insights on social media content creation, the importance of mastering specific formats, and understanding algorithms. He highlights strategic approaches to achieving virality and the critical balance between quality and posting frequency, essential for thriving in the digital landscape.
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18 snips
Sep 12, 2025 • 1h 18min

Brendan Kane - Generated 100M+ Followers for Clients | The Secret Algorithm Hack Nobody Talks About

Brendan Kane, a viral growth genius and author of 'One Million Followers,' shares his insights on mastering social media. He delves into his Hook Point methodology that has catapulted brands like Taylor Swift and Rihanna to success by leveraging storytelling in crowded markets. Brendan emphasizes the importance of adapting marketing strategies to capture attention while merging entertainment with education. His strategies for fostering emotional connections and utilizing data effectively can transform content creators into viral sensations in today's attention economy.
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15 snips
Jul 11, 2025 • 26min

How to Go Viral – The Science Behind Content that Spreads

Brendan Kane, a viral strategist and author of One Million Followers, shares his insights on creating infectious content. He reveals that going viral isn't just luck; it’s a repeatable process grounded in storytelling nuances. Kane discusses the innovative storytelling techniques he used to grow an audience of a million followers in just 30 days. He emphasizes the importance of qualitative analysis over mere metrics and explains how even the most mundane industries can thrive on social media. Quality and authenticity, he argues, are the keys to meaningful engagement.
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12 snips
Sep 22, 2025 • 19min

Your guide to social strategy that actually works

Brendan Kane, a social media growth expert and author of One Million Followers, dives into the shifting landscape of the creator economy. He emphasizes that future viral success will hinge on understanding human psychology rather than just chasing followers. Brendan shares strategies to convert attention into business results by aligning content with goals. He also discusses the importance of mastering one platform and crafting compelling hooks, providing insights into consistent and sustainable virality for creators.
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7 snips
Sep 23, 2024 • 49min

Stand Out In Sales: Branding Expert Reveals Secrets to Stand Out in Sales to Sell More - Brendan Kane

Brendan Kane, a growth hacker for Fortune 500 companies and celebrities, shares his expertise on standing out in sales. He discusses the rise of influencer marketing and the importance of personal branding in today’s digital age. Kane emphasizes the power of crafting engaging hooks for viral content and how universal themes can enhance audience reach. Delving into social media dynamics, he offers insights on maximizing engagement and personal branding strategies, making it clear that effective storytelling is key to capturing attention and driving sales.

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