Brendan Kane, a social media expert and author, joins the conversation to unpack the intriguing science of viral content. He discusses his 'generalist principle,' showing how broad appeal can amplify a brand's message. Kane shares actionable strategies for mastering social media algorithms and emphasizes the importance of storytelling and community engagement over mere advertising. With compelling examples from successful clients, he provides insights on turning views into loyal followings and highlights common pitfalls to avoid in social media strategies.

Brendan Kane is a bestselling author and influential marketing advisor to celebrities, pro athletes, and major brands. He’s helped clients like Taylor Swift, Paramount Studios, Vice, and IKEA make content that consistently goes viral.Despite how it may feel, the algorithms are not working against you. They are one of the keys to making viral content. In this episode, Brendan walks us through his process for creating quality content that appeals to a broad audience and makes our algorithmic adversaries happy.Want to know the secret to social media success? Effective storytelling. The best content comes from stories that resonate with people on many levels. According to Brendan, there are six different ways people perceive content. We can use that information to tell better stories with context that matters to our prospective audience.Brendan also dispels myths and outdated advice for how to “beat” the algorithm. For instance, unleashing a consistent torrent of content will not yield better engagement results because crappy content is still crappy.If you want to improve your content, be more strategic with social media, and connect with a wide range of people, listen closely to this episode.Sponsored byGusto - https://gusto.com/futurWix - https://wix.com/partners Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brendan Kane, Managing Partner at Hook Point, is a digital marketing guru known for creating viral content for celebrities like Taylor Swift and Rihanna. In this conversation, he delves into the essence of virality beyond trends, emphasizing its significant business benefits. Kane shares insights on social media content creation, the importance of mastering specific formats, and understanding algorithms. He highlights strategic approaches to achieving virality and the critical balance between quality and posting frequency, essential for thriving in the digital landscape.

Brendan Kane, a growth hacker for Fortune 500 companies and celebrities, shares his expertise on standing out in sales. He discusses the rise of influencer marketing and the importance of personal branding in today’s digital age. Kane emphasizes the power of crafting engaging hooks for viral content and how universal themes can enhance audience reach. Delving into social media dynamics, he offers insights on maximizing engagement and personal branding strategies, making it clear that effective storytelling is key to capturing attention and driving sales.

Brendan Kane, a social media expert with nearly two decades of experience, reveals insider strategies to achieve viral success. He emphasizes the power of storytelling and the importance of joy in content creation. Brendan discusses mastering one content format, setting clear goals, and understanding key Instagram metrics to boost engagement. He shares how to target specific audiences while also appealing to the masses. With actionable insights, this conversation is a must-listen for anyone looking to elevate their social media game!