Why Your Content Isn’t Connecting w/ Brendan Kane | Ep 404

108 snips

Dec 11, 2025

Brendan Kane, a digital strategist and viral content expert, shares insights on why most creators miss the mark with their content. He discusses the psychology behind viral success, emphasizing the importance of tension and emotional resonance. They explore effective storytelling techniques, particularly the 'Man on the Street' format, and how awkward moments can enhance engagement. Brendan also highlights common missteps creators make on social media, urging them to build authentic connections rather than just treating platforms as sales channels.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ADVICE

Start With The Desired Viewer Effect

Design content around the effect you want the viewer to feel before you create it.
Ask what you want them to think, feel, or comment and build the story to produce that effect.

INSIGHT

Proven Formats Trump Forced Originality

Story structures are ancient and predictable, so formats like man-on-the-street repeatably work.
Using proven patterns raises your chance of breakthrough by orders of magnitude.

ADVICE

Build A Magazine-Style Hook

Craft a strong hook like a magazine headline to stop scrolls; brainstorm hundreds of variations.
Use bold, pattern-breaking phrasing drawn from checkout tabloids, billboards, or magazine stands.

Get the Snipd Podcast app to discover more snips from this episode

Get the app