Why Your Content Isn’t Connecting w/ Brendan Kane | Ep 404

58 snips

Dec 11, 2025

Brendan Kane, a digital strategist and viral content expert, shares insights on why most creators miss the mark with their content. He discusses the psychology behind viral success, emphasizing the importance of tension and emotional resonance. They explore effective storytelling techniques, particularly the 'Man on the Street' format, and how awkward moments can enhance engagement. Brendan also highlights common missteps creators make on social media, urging them to build authentic connections rather than just treating platforms as sales channels.

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INSIGHT

People Come For Emotion, Not Ads

People don't use social media to see ads; they come to feel something and connect with content.
Brendan Kane argues storytelling that builds know-like-trust converts better than product shots.

ADVICE

Use Tension To Create Perspective Shifts

Ask questions that create built-in tension and open emotional reactions when doing man-on-the-street content.
Use those reactions to guide a perspective shift for viewers, not just the interviewee.

ADVICE

Start With The Desired Viewer Effect

Design content around the effect you want the viewer to feel before you create it.
Ask what you want them to think, feel, or comment and build the story to produce that effect.

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