Social Media Marketing Podcast

Viral Short-Form Video Formats for 2025

33 snips
Feb 13, 2025
Brendan Kane, an influential author and founder of Hookpoint, dives into the world of viral short-form videos. He shares the critical elements that make storytelling essential for grabbing audience attention. Discover engaging formats like 'man on the street' and 'walking listicles' that captivate viewers. Kane emphasizes the importance of movement and personal style in enhancing engagement. He also breaks down strategies for analyzing popular content formats on platforms like TikTok and Instagram, offering actionable insights for marketers aiming to cut through the noise.
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ANECDOTE

Crank's YouTube Success

  • Brendan Kane's first foray into video marketing involved promoting the movie Crank.
  • He contacted popular YouTubers (pre-influencer era) and offered them interviews with Jason Statham, resulting in a successful campaign.
INSIGHT

The Algorithm's Focus: Retention

  • Social media algorithms prioritize content that retains users, favoring storytelling as a key retention mechanism.
  • Mastering storytelling is crucial for breaking through the noise and winning the "retention game."
ADVICE

Research Successful Formats

  • Start by researching successful video formats (recurring structures/patterns).
  • Look for formats that are repeatable and consistently successful, not fleeting trends.
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