From Film to Viral Video: A Storyteller's Journey

This chapter chronicles the speaker's evolution from a film production background to embracing the dynamic world of digital video marketing and influencer engagement. It highlights the pivotal moments in their career, particularly the innovative strategies used to promote films on social media, and underscores the importance of storytelling in capturing audience attention. The chapter also outlines methods for identifying effective video formats and explores successful case studies that demonstrate the potential of engaging content in today’s saturated media landscape.