The Hustle Daily Show Your guide to social strategy that actually works
12 snips
Sep 22, 2025 
Brendan Kane, a social media growth expert and author of One Million Followers, dives into the shifting landscape of the creator economy. He emphasizes that future viral success will hinge on understanding human psychology rather than just chasing followers. Brendan shares strategies to convert attention into business results by aligning content with goals. He also discusses the importance of mastering one platform and crafting compelling hooks, providing insights into consistent and sustainable virality for creators.
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Attention Is Achievable But Needs Purpose
- Social tools give anyone the power to reach massive audiences that didn't exist 25 years ago.
- Attention is possible but must be captured in ways that drive tangible business results.
Prepare Foundations Before Chasing Followers
- Make content directly relevant to the outcome you want to achieve and stay in your expertise.
- Prepare your foundation (website, email capture) to convert attention into business results.
Starting From Zero Can Be An Advantage
- Having an existing audience makes scaling easier but introduces mindset and team resistance.
- People starting from zero can accelerate quickly if they learn storytelling fundamentals.
