The Futur with Chris Do The Science of Viral Content - With Brendan Kane | Episode 316
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Nov 13, 2024 
Brendan Kane, a social media expert and author, joins the conversation to unpack the intriguing science of viral content. He discusses his 'generalist principle,' showing how broad appeal can amplify a brand's message. Kane shares actionable strategies for mastering social media algorithms and emphasizes the importance of storytelling and community engagement over mere advertising. With compelling examples from successful clients, he provides insights on turning views into loyal followings and highlights common pitfalls to avoid in social media strategies.
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Algorithm Goals
- Social media algorithms prioritize content that retains attention to serve ads effectively.
- Views are crucial, generating followers, leads, and commerce, and vary across platforms.
Generalist Principle
- Content quality isn't the primary issue; it's the context of how it's presented.
- The "generalist principle" involves making content interesting to the average person while retaining subtext for the core audience.
Generalist Principle Examples
- Graham Stephan's most viewed video, about buying a Tesla cheaply, uses a broad hook to teach financial principles.
- Dr. Julie Smith uses visual metaphors to make complex psychological concepts accessible on TikTok.