The Science of Viral Content - With Brendan Kane | Episode 316
The Futur with Chris Do
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Rethinking Social Media Strategy
This chapter challenges the misconception that social media should merely serve as an advertising platform, urging content creators to prioritize audience engagement over hard-selling techniques. By analyzing successful influencers and effective content formats, the discussion reveals the importance of adapting to platform-specific dynamics to enhance visibility. Emphasizing the need for strategic content creation, it highlights how understanding audience behaviors and mastering consistent formats can significantly boost engagement and retain creator motivation.
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