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16min chapter
316 - The Science of Viral Content - With Brendan Kane
The Futur with Chris Do
Rethinking Social Media Strategy
This chapter challenges the misconception that social media should merely serve as an advertising platform, urging content creators to prioritize audience engagement over hard-selling techniques. By analyzing successful influencers and effective content formats, the discussion reveals the importance of adapting to platform-specific dynamics to enhance visibility. Emphasizing the need for strategic content creation, it highlights how understanding audience behaviors and mastering consistent formats can significantly boost engagement and retain creator motivation.
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