How Algorithms Actually Work? - With Brendan Kane (Part 2) | Episode 351

101 snips

May 31, 2025

Brendan Kane, bestselling author of books on social media, dives deep into the workings of social media algorithms. He reveals that going viral shouldn’t be the main goal; instead, creating meaningful content is key. Brendan shares how to transform 'boring' topics into engaging narratives and emphasizes the significance of personal branding and storytelling. He also offers practical insights into pricing dynamics and the importance of emotional intelligence in content creation. Tune in for valuable strategies to grow your audience authentically!

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INSIGHT

Social Media Algorithms Purpose

Social media algorithms exist to prioritize content that keeps users engaged the longest.
Their main goal is retention, not suppressing content or shadowbanning creators unfairly.

INSIGHT

Virality Vs. Impact

Going viral isn't the goal; meaningful impact is what matters for business growth.
Success depends more on how you leverage your audience than on audience size alone.

ADVICE

Broaden Niche Content Reach

Create content accessible to a wide audience while still appealing to your niche.
Use formats that engage mass viewers to outperform competitors, even in 'boring' industries.

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The Guide to Going Viral

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Brendan Kane

Brendan Kane's "The Guide to Going Viral" provides a comprehensive approach to achieving viral success on social media. It delves into the science and strategies behind creating content that resonates with a wide audience and generates significant engagement. The book explores various formats and techniques for crafting compelling narratives and visuals, emphasizing the importance of understanding audience psychology and platform algorithms. It offers practical advice for businesses and individuals looking to leverage social media for growth and brand building. The book also covers topics such as content optimization, audience targeting, and measuring results. It emphasizes the importance of data-driven decision-making and continuous learning to achieve sustainable viral success.

One Million Followers

Brendan Kane

Brendan Kane's "One Million Followers" is a guide to building a massive social media following. It provides actionable strategies and insights for businesses and individuals to increase their online presence and engagement. The book delves into various aspects of social media marketing, including content creation, audience building, and growth hacking techniques. It offers a practical approach to achieving significant growth on social media platforms. The book is structured to provide a step-by-step process for readers to follow, making it accessible to those with varying levels of social media experience. It emphasizes the importance of understanding algorithms and audience engagement to achieve sustainable growth.

Hook Point

How to Stand out in a 3-Second World

Brendan Kane

Brendan Kane's "Hook Point" focuses on capturing attention in today's fast-paced digital world. It provides strategies for creating content that stands out and resonates with audiences, emphasizing the importance of concise and engaging messaging. The book explores various techniques for crafting compelling narratives and visuals that grab attention within seconds. It offers practical advice for businesses and individuals looking to improve their content's impact and reach. The book's insights are particularly relevant for those working in social media and digital marketing, where capturing attention is crucial for success. It emphasizes the importance of understanding audience psychology and using data-driven approaches to optimize content performance.