The Futur with Chris Do

How Algorithms Actually Work? - With Brendan Kane (Part 2) | Episode 351

86 snips
May 31, 2025
Brendan Kane, bestselling author of books on social media, dives deep into the workings of social media algorithms. He reveals that going viral shouldn’t be the main goal; instead, creating meaningful content is key. Brendan shares how to transform 'boring' topics into engaging narratives and emphasizes the significance of personal branding and storytelling. He also offers practical insights into pricing dynamics and the importance of emotional intelligence in content creation. Tune in for valuable strategies to grow your audience authentically!
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
INSIGHT

Social Media Algorithms Purpose

  • Social media algorithms exist to prioritize content that keeps users engaged the longest.
  • Their main goal is retention, not suppressing content or shadowbanning creators unfairly.
INSIGHT

Virality Vs. Impact

  • Going viral isn't the goal; meaningful impact is what matters for business growth.
  • Success depends more on how you leverage your audience than on audience size alone.
ADVICE

Broaden Niche Content Reach

  • Create content accessible to a wide audience while still appealing to your niche.
  • Use formats that engage mass viewers to outperform competitors, even in 'boring' industries.
Get the Snipd Podcast app to discover more snips from this episode
Get the app