Brendan Kane's "The Guide to Going Viral" provides a comprehensive approach to achieving viral success on social media. It delves into the science and strategies behind creating content that resonates with a wide audience and generates significant engagement. The book explores various formats and techniques for crafting compelling narratives and visuals, emphasizing the importance of understanding audience psychology and platform algorithms. It offers practical advice for businesses and individuals looking to leverage social media for growth and brand building. The book also covers topics such as content optimization, audience targeting, and measuring results. It emphasizes the importance of data-driven decision-making and continuous learning to achieve sustainable viral success.
Brendan Kane's "One Million Followers" is a guide to building a massive social media following. It provides actionable strategies and insights for businesses and individuals to increase their online presence and engagement. The book delves into various aspects of social media marketing, including content creation, audience building, and growth hacking techniques. It offers a practical approach to achieving significant growth on social media platforms. The book is structured to provide a step-by-step process for readers to follow, making it accessible to those with varying levels of social media experience. It emphasizes the importance of understanding algorithms and audience engagement to achieve sustainable growth.
Brendan Kane's "Hook Point" focuses on capturing attention in today's fast-paced digital world. It provides strategies for creating content that stands out and resonates with audiences, emphasizing the importance of concise and engaging messaging. The book explores various techniques for crafting compelling narratives and visuals that grab attention within seconds. It offers practical advice for businesses and individuals looking to improve their content's impact and reach. The book's insights are particularly relevant for those working in social media and digital marketing, where capturing attention is crucial for success. It emphasizes the importance of understanding audience psychology and using data-driven approaches to optimize content performance.
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We’re back with part two of my conversation with Brendan Kane, and this time, we’re putting formats into action. We go deep into what the social media algorithms actually care about (hint: it’s not boosting or shadowbanning), why going viral isn't the goal—but meaningful impact is—and how to make even the “boring” stuff relatable and widely viewed. Brendan unpacks practical examples from real estate to insurance to dentistry, and we workshop my own man-on-the-street concept live on the podcast. We also explore the psychology behind pricing, personal branding, and how your unique personality traits can shape your content strategy. If you’ve ever wondered how to grow an audience while staying authentic, or how to deal with the pressure of content performance, this episode delivers straight talk with plenty of “aha” moments.
Timestamps:
(00:00) - Introduction
(03:40) - Shadowbans & algorithm myths
(05:27) - What virality really means
(07:19) - How niche creators can reach wider audiences
(10:49) - Formats for “boring” businesses
(12:14) - Mindset shift for viral potential
(14:50) - Man-on-the-street brainstorm
(17:04) - What can go wrong with live formats
(20:45) - Dialogue demo & emotional tension
(23:25) - Should you delete non-performers?
(25:14) - Faceless content vs personal connection
(32:25) - Brendan’s personal brand & communication style
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