The Futur with Chris Do Viral Isn’t Luck, It’s Structure - With Brendan Kane (Part 1) | Episode 350
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May 29, 2025 
In this conversation, Brendan Kane, a strategist and author of Hook Point, shares insights on achieving viral success in social media. He emphasizes the power of storytelling over algorithm tricks, exploring five essential steps to create engaging content. Brendan explains how structured formats unlock creativity and offers real-life examples of content strategies. He also discusses the pivot from passive to active consumption, demonstrating how a simple delivery tweak can dramatically enhance performance. This exchange is a treasure trove for anyone wanting to elevate their online presence.
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Storytelling Is Social Media's Core
- Storytelling is the key to grabbing and holding attention in our content-saturated world.
- Social media algorithms favor great storytellers because they keep users engaged longer on platforms.
Analyze and Use Formats
- Shift from passive content consumption to actively analyzing successful content formats.
- Identify formats that consistently perform well by examining creators' multiple hits.
Formats Are Timeless Storytelling
- Many social media formats predate social platforms by decades but remain effective storytelling tools.
- Historical formats like "Man on the Street" or "Two Characters, One Lightbulb" prove storytelling consistency works.
